1 in 2 women make New Years resolutions that are driven by body dissatisfaction.
And devastatingly, 1 in 3 women would trade a year of their life for the ‘perfect body’.
Dove invited women around the world to make a Dove #NewYearsUnresolution: a commitment to letting go of unrealistic beauty ideals, to ditch the negative and embrace the positive in 2025.
Credits
Ogilvy Sydney X Ogilvy London
ECD: Bridget Jung & Clark Edwards
Creative Directors: Alex Collares & Josh Aitken
Art Director: Leora Zuckerman
Copywriter: Sophie Aitken